are you up? pipeline just fell off a cliff
agency #3 sent a 90-page deck. i'm not reading it
SOS. board meeting thursday
i don't even know who to call for this
When it's really
on fire,
they text us.
When growth gets complicated, you want someone you trust to see the whole picture, make the call, and get it done. We’ve built the campaigns, led the teams, and owned the P&L. We bring that experience to your toughest growth problems, with clear judgment, fast execution, and the numbers to back it up.
Most of our work starts
with a text at 11:48 PM.
Or 2:14 on a Saturday. Senior people, real problems, no idea who to call. These are the kinds of texts we get. Click one.
The error messages we
fix for a living.
Sound familiar? Pick the problem you need off your plate.
A pile of skills. Still no system.
Claude skills everywhere. The work still takes forever, the output needs a rewrite, and campaigns aren't getting better.
Build my AI Marketing OS ↗The numbers don't add up.
Your marketing isn't performing. Five tools, three definitions of a lead, and nobody can tell you which spend to keep or cut.
Start my marketing teardown ↗Growth can't wait for the next hire.
An empty seat. An agency you're replacing. A new leader who needs backup. You need someone to own the work and get it moving.
Run my growth program ↗We run your marketing
like a stock portfolio.
Finance people don't fund things on vibes. Neither do we. We look at the math underneath, get bets live fast, and rebalance toward what the market actually rewards.
Scientists doing marketing.
Traders doing growth.
Ship more. Learn faster. Watch what happens after every launch, then use it to choose the next bet. We put more time and money behind what performs and cut what doesn’t — so every week produces better work and a smarter next move.
Our loop: hypothesize, ship, measure, rebalance — every week.
a killed experiment is a cheap lesson. we buy a lot of them.
Are you our people?
We're a great fit for some teams and a terrible fit for others. Score your fit: check everything below that sounds like you.
hanna, mid-“ok here's the problem”“I've owned the P&L. I've paid for the performative stuff. Now I'm allergic to it.”
Hanna sits in the middle of a Venn diagram most companies need four hires to cover: channel manager, growth team leader, P&L owner, and digital operating partner for PE-backed companies, in the board-level seat. She's done every one of those jobs, so she writes the strategy and gets it live herself.
And she does it lean. She runs modern AI systems to do the work she used to hire junior teams for, so your programs go live and start performing with far less headcount and budget than you'd expect.
- Deep inContent-led growth · Commercial strategy · Go-to-market planning · Deal diligence · Portfolio strategy · Working with private equity firms · Fundraising strategy · Team building · Hiring · Agency evaluations
- BuildsAIMOS ↗ (AI Marketing Operating System), a full-funnel AI operating system that does the work of six people
- WritesMarketer in the Loop ↗, our too-honest little sister
- See more of my work
Pick your install.
AI Marketing OS
Turn scattered tools and skills into a working marketing system that ships better campaigns, faster.
- Connected AI workflows + agents
- Content that sounds like you
- Campaigns shipped and measured
Marketing Teardown + Strategy
Find what's holding performance back and leave with a clear plan for what to fix, fund, and stop.
- Full-funnel + data audit
- A marketing strategy you can execute
- Ranked bets and a clear kill list
Growth Operations
Senior growth leadership and a crew that gets the work done. Cover a gap, support your leader, or replace the agency.
- Own the plan and the execution
- Ship, measure, and improve every week
- Help find and onboard a permanent lead
We're up. Let's look.
Book a call and bring the ugly dashboard. We'll give you the honest read and tell you the first thing we'd fix.
Book a call ↗